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Exactly. People gripe and grumble. You have to push them to change.
In the end though, you will often find that they are happy you made
them change.
Good branding is important. Spend less time saying OpenOffice is free
and spend more time showing why it is better and making it look like the
cool new thing to use. Firefox has done a very good job at branding and
other opensource projects, and businesses, would do well to follow their
example.
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