Re: [MLUG - DISCUSSION] Got a TV bigger than 55 inches?

[Mike Miller <EMAIL:PROTECTED>]

On Fri, 2 Feb 2007, Jennifer Dozar wrote:

> Does anyone else think they are really going psychotic???  (they being 
> the NFL)  First you can't call it "super bowl" without prior written 
> consent... and sounds so stupid that everywhere is calling it "the big 
> game" Now you can't watch it on your big tv.

The idea that "you can't call it 'super bowl'" is new to me and I don't 
quite get it.  There was something on TV about it the other day but I 
didn't get to watch it.  I think it's just that advertisers can't use 
"Super Bowl" in their advertisements without paying to do so because it's 
a trademark violation.

It's interesting that trademarks must be defended or they are lost.  So, 
for example, if a church uses "Super Bowl" in violation of the trademark, 
and the Super Bowl people don't really care, they still have to go after 
the church for it.  If they don't do it, eventually some competitor will 
use it in a way that really causes problems and the Super Bowl people 
won't be able to win a law suit because it will be claimed that their 
trademark had lapsed into the public domain.  I think that's the problem.

Mike

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