MLUG: Re: [MLUG - DISCUSSION] chevy tahoe ads are backfiring... [Political?][Presumably Funny or Sad]
Re: [MLUG - DISCUSSION] chevy tahoe ads are backfiring... [Political?][Presumably Funny or Sad]
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All PR is good PR.
So GM evidently had some kind of web contest where people could
assemble stock film clips of the new Tahoe, a soundtrack, and their
own captions into their own "commercial" for the vehicle.  The idea
sounds kind of lame, which means that exactly the wrong people had a
field day:

http://www.youtube.com/results?search=tahoe+ad&search_type=search_videos&search=Search

Some of these are pretty clever, while others are completely unclever,
but I wonder what marketeer came up with this campaign and did not see
the potential for this kind of thing happening...
--
Michael McGlothlin, tech monkey
Tub Monkey
http://www.tubmonkey.com/


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